Basheer Graphics – Brands With Character

Brands with characters showcases the strongest brand identities that use characters to capture people’s attention!

Experience has shown that brands which incorporate ‘characters’ into their ‘corporate identity’ (CI) are remembered by potential customers for longer than brands that do not. This book examines the role of ‘character design’ in relation to brand strength. It presents case studies from major companies such as ‘Android’, ‘Pepsi Cola’ and ‘McDonald’s’, whilst ‘Brands With Character’ also showcases many other examples and the creative process behind them. NOTICE: Cover subject to change!

The publisher ‘Gingko Press’ was founded in 1985 by Mo Chen and Julie von der Ropp in Hamburg (GER). Today, ‘Gingko Press’ is a leading design and art publisher.

Publisher: Gingko Press
Paperback: 304 pages, numerous colour illustrations
Language: English
Year of publication: 2014
ISBN: 978-981-07-9234-3