{"id":212375,"date":"2026-06-17T13:26:44","date_gmt":"2026-06-17T11:26:44","guid":{"rendered":"https:\/\/burodestruct.shop\/?post_type=product&#038;p=212375"},"modified":"2026-06-17T13:39:33","modified_gmt":"2026-06-17T11:39:33","slug":"adrian-frutiger-der-mensch-und-seine-zeichen","status":"publish","type":"product","link":"https:\/\/burodestruct.shop\/en\/shop\/adrian-frutiger-der-mensch-und-seine-zeichen\/","title":{"rendered":"Adrian Frutiger &#8211; Der Mensch Und Seine Zeichen"},"content":{"rendered":"<h2>The definitive work by Swiss typographer Adrian Frutiger!<\/h2>\n<h4>Published in 1978, this book is regarded as the definitive work on sign theory for practical graphic design applications; for example, logo design. It is a must-read for anyone wishing to gain an introductory yet comprehensive understanding of the phenomenon of signs and symbols in general, and the development of typefaces in particular!<\/h4>\n<p>Adrian Frutiger was born on 24 May 1928 in Unterseen (CH) and is one of the most significant typeface designers of the 20th century. Among his best-known typefaces are the sans-serif \u2018Linear-Antiqua Univers\u2019 and \u2018Roissy\u2019, designed for Paris\u2019s \u2018Charles de Gaulle\u2019 Airport \u2013 an early form of \u2018Frutiger\u2019 (which adorns all road signs in Switzerland). His \u2018OCR-B\u2019, optimised for machine readability, was adopted as an ISO standard in 1973. Adrian Frutiger died on 10 September 2015 in Bremgarten near Bern (CH).<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"value\">Publisher: Marix Verlag<br \/>\nPaperback: 160 pages, numerous illustrations<br \/>\nLanguage: German<br \/>\nYear of publication: 2016<br \/>\nISBN: 978-3-86539-907-6<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<h4>Frutiger\u2019s standard work on typeface theory!<\/h4>\n","protected":false},"featured_media":212374,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[2478,2480,2481],"product_tag":[2482,2483,2484],"class_list":["post-212375","product","type-product","status-publish","has-post-thumbnail","product_cat-culture","product_cat-graphic-design","product_cat-typography","product_tag-graphic-design","product_tag-swiss-made","product_tag-typography","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/burodestruct.shop\/en\/wp-json\/wp\/v2\/product\/212375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/burodestruct.shop\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/burodestruct.shop\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/burodestruct.shop\/en\/wp-json\/wp\/v2\/comments?post=212375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/burodestruct.shop\/en\/wp-json\/wp\/v2\/media\/212374"}],"wp:attachment":[{"href":"https:\/\/burodestruct.shop\/en\/wp-json\/wp\/v2\/media?parent=212375"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/burodestruct.shop\/en\/wp-json\/wp\/v2\/product_brand?post=212375"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/burodestruct.shop\/en\/wp-json\/wp\/v2\/product_cat?post=212375"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/burodestruct.shop\/en\/wp-json\/wp\/v2\/product_tag?post=212375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}